History Channel to rebrand
by David Allen
The History Channel UK is changing its name to AETN UK from immediate effect.
The channel is a joint venture between the UK satellite broadcaster British Sky Broadcasting (BSkyB) and the US cable broadcaster A & E Television Networks (AETN).
The change was announced at a press meeting, when the new name was revealed for the first time.
According to the company, the new name and branding reflects the growth of AETN UK’s channels and helps to keep the corporate identity intact.
The group has grown from one channel back in 1995 to the current seven channels.
These are also expanding into other regions of Europe, with the History, Bio, CI and Military History brands launching throughout Northern Europe, Central Europe, Africa, Greece and the Middle East.
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I like the concept of re branding to a shorter name. However, the name “AETN” is not exactly memorable. Short doesn’t always mean brandable.
Comment by Caitlin — July 6, 2009 @ 5:40 pm