3 UK pushes advertising onto customers

3 UK’s mobile broadband customers will soon start to experience pop up advertising every time they connect the internet.

The pop ups will appear while the user is on the 3 UK welcome page and, although the company claims that the adverts will be unobtrusive, there is no way to avoid them.

When the customer plugs the dongle into the computer the welcome page or 3 UK dashboard appears, and now pop ups too it would seem.

The provider is actively seeking advertisers for this scheme, claiming that it can offer them the chance to get in front of a large target audience in a bold and visible manner.

The pop up scheme has already been tested on customers by 3 Austria, which says that the system was producing a six per cent click through rate.