Kaspersky looks to small business for profits

Kaspersky Lab has decided to target the small and medium business audience for its anti-virus and internet security products, by reducing the per-license fees that are generally associated with the products.

Director of the South Asia Channel, Alexander Gnatusin, stated that the company wants to reach sales of $4m this year, which they feel can be obtained by focusing on the specific Indian market needs, and reducing the prices of the security products so that businesses can afford to purchase the new products.

Last year the company made about $2m.

Gnatusin went on to say during the press conference about the new 2010 security and anti-virus software products that the company has already sold the components to many secure organizations such as the Andhra Pradesh Police, defence organizations, and the South Central Railway.

Kasperksy Lab retails its products in India via its partner company Zoom Technologies Private Limited which is based in India.

The new 2010 products include host-based intrusion prevention system technology and sandbox technology that helps to provide a dedicated runtime secured environment for users and companies.

Partner for Zoom technologies, MH Noble said that SME customers in India have longed for this type of anti-virus software but have been hindered by the cost.

Thus the move to reduce costs by licensing fees should help spread the product use through India rapidly.

Noble also said that the focus of the new 2010 products will be on businesses with 6, 10, and 25 end users.