More IPTV growth on the way

A new study by Strategy Analytics predicts that by the year 2013 there will be an increase of IPTV subscriptions from the current rate of 5m up to approximately 15.5m.

This would be an increase of 13% by the time 2013 rolls around, which is much higher than the 5% increase seen in 2009.

With the introduction of new telcos into the market, competition should also increase for the more traditional pay TV models according to the report.

Although companies like AT&T announced that they are planning to delay IPTV launches until 2011 because of the economic climate, Strategy Analytics still believes that IPTV will increase and become a large part of the pay TV market.

Director of Strategy Analytics Multiplay Market Dynamics Ben Piper stated that demand and uptake will be the crucial factor of whether IPTV will be widely received or will fail.

Piper continued to say that currently telecos are not properly letting customers know how valuable IPTV services can be.