BSkyB looking at Digital+

September 14, 2009

It was only year that BSkyB pulled out from looking at the Italian based digital pay TV service Digital+.

The decision not to take things further was because of the channel’s owner, Sogec able’s valuation, which was simply too high.

Now it seems that a three horse race has started looking at Digital+ once more and it seems that this time a deal is set to be done.

Telefonica from Spain and the Italian Prime Minister, Silvio Berlusconi’s, Mediaset have joined BSkyB to take the Italian based Digital+.

Mediaset and BSkyB have had their moments or rather it should be that Silvio Berlusconi and Rupert Murdoch are old hands at the digital TV game, with a battle royale taking place when the Italian government introduced an increase in VAT on Sky Italia, which is owned by News Corp.


Comments in chronological order (1 comment)

  1. dan says:

    D+ is spanish based, not italian

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