UKTV adverts were too loud

UKTV has been under the Advertising Standards Authority (ASA) microscope after it aired adverts that were too loud!

The ASA monitoring team found that three adverts aired during the drama “The Round Tower” by Catherine Cookson were alarmingly loud when compared to the sound of the actual drama itself, and to other ads shown at the time.

According to UKTV the reason for the difference in volume is because the drama was quiet, so when the adverts were shown they appeared to be very loud.

The ASA agreed that the drama was quiet in nature and that some of the adverts were at a consistent level.

However, the ASA stated that some of the adverts were noisy when compared to the drama, and UKTV should be very careful to make sure that all adverts comply with the TV Advertising Standards Code.