Virgin Media does deal for Picture Box

The cable television and broadband provider, Virgin Media, has agreed a deal that will provide its on demand service, Picture Box, with additional content.

The arrangement is with media services provider Red Bee Media, which will provide Virgin Media with an ongoing source of video and metadata for Picture Box.

The content deal will involve Red Bee Media providing Virgin Media with twenty eight library and recently released films, as well as the media that accompanies them, for the Picture Box service every month.

This content will be refreshed on a weekly basis to prevent it from getting stale.

In order to cope with the demands of the agreement, Red Bee Media will have to increase its HD capacity, according to Interactive TV Today.