In its latest study, IPTV: A Global Market Analysis, IMS Research suggests that there will be 40.1 million subscribers to tier 1 telco IPTV services by the end of 2014.
The reports author, Rebecca Kurlak, believes that BT will be among the telcos to benefit from the predicted subscriber growth.
Tier 2 and Tier 3 telcos are also expected to attract more subscribers, but the larger telcos will have the advantage of being able to offer better discounts and content as well as a wider range of services.
According to a recent study by the Broadband Forum, the number of homes with IPTV grew 11% to 26.9 millon in the second quarter.

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