TalkTalk reports shows broadband trends

A report from the internet service provider TalkTalk found that broadband users can be placed into different groups depending on what they use the broadband service for.

According to the report, broadband users can be placed into six distinctly different categories based on the main reasons as to why they are on the internet and what they do there.

The groups have been given some quirky titles that are more or less self explanatory: 29% E-ager Beavers, 23% Timid Technophobes, 13% Social Secretaries, 12% First Lifers, 9% Digital Extroverts and finally 8% Web Boomers.

According to TalkTalk, this task has given the company some interesting insights into why their customers are using broadband and it will help them to target services appropriate to their needs.