Facebook traffic sees dramatic increase

The social networking site Facebook has seen a huge increase in web traffic over the past the year, according to figures released from Hitwise.

The use of Facebook has grown so much that one in seven UK broadband users are on the site.

This accounts for fifteen per cent of the entire UK web traffic, making it the most popular site for all UK users.

Just to put this into perspective, the search giant Google is in a poor second place with just under six per cent of the entire UK web traffic.

The story behind this rise is to the top is unusual, as Facebook’s traffic has increased by a massive eighty six per cent over the past year.

Users spend on average around 26 minutes and 14 seconds per visit, which is a full five minutes longer than the same time last year.