Murdoch launches free channel in Italy

Just when the battle between News Corp and Mediaset, or depending which way it is looked at, Murdoch and Berlusconi, is over, something has occurred to dig it all up once more.

However, it should never be said that Rupert Murdoch is worried about anyone, even if they are a Prime Minister.

Recently News Corp had a favourable ruling over placing advertising for Sky Italia on Mediaset’s free to view channels, but now it seems that News Corp is to launch a free-to-view channel called Cielo (Sky in Italian!) that will compete directly with Mediaset.

Cielo will be based in the stylish city of Milan and will not be part of the Sky Italia network.

In fact, the new channel will be under the control of Corporations Stations Europe.