Samsung Introduces their very own Bada Mobile OS

We already have Apple’s iPhone OS, Microsoft’s Windows Mobile, Google’s Android, and Nokia’s Symbian OS, do we need another one? Samsung thinks so as they introduced another mobile OS – their very own Samsung Bada. By next year, Samsung will be releasing smartphones based on its own OS. To complete the setup, they will also be launching their own application store.

Right now, Samsung is manufacturing smartphones running on Microsoft and Google’s mobile Operating System, that may soon come to an end. Analyst say that running someone else’s Operating System is good for the consumers but not for the company. Once they sell their units, that’s it. However, when you have an ecosystem where you sell smartphones and you provide an application store, you get more profit in the long run as users purchase different apps from the store. This setup is very successful as demonstrated by Apple and Google.

Bada, which means ‘ocean’ in Korean, (virtually) ticks all the boxes of a moneymaking ecosystem. Bada will basically be a software layer on top of Samsung’s proprietary OS, and will allow for app development. Samsung hopes to attract developers to make applications for its Bada mobile store, in a similar way to Apple.

However, Bada’s faith will be sealed by the quality of the OS and how many developers will be willing to jump ship and create apps for Samsung. Arguably, Apple, Google and Research in motion are dominating the smartphone-OS-app store system, but figures show that smartphones will account for 16 percent of all cellphones this year – meaning that there is plenty of space to grow for Samsung as well.