BT launches BroadbandLife site

BT has been working with digital marketing and technology agency, LBi, to improve the way it communicates with customers.

The company is adopting a more “lifestyle approach” strategy, which will focus on helping customers understand how its products can enhance their lives.

The first area to launch is Broadband Life.

LBi has used a consistent tone of voice, graphical language and lifestyle imagery to help customers understand how BT can improve their lives, and how to benefit from related products such as BT Yahoo! Mail and online computer security with BT NetProtect Plus.

Sam Calvert, Head of Online Acquisition and Retention for BT, says: “Re-launching Broadband Life using a more emotional, home-based lifestyle approach is a huge step towards achieving our overall strategy on BT.com of providing a place where existing customers can understand, get help with and get more from their BT products”.

BT has also announced plans to cut £1.5 billion in costs, despite a better first half performance.