3 UK launches mobile VoD with Mobix Interactive

Mobile operator, 3UK has a mobile TV subscription video-on-demand service in partnership with Mobix Interactive.

Subscribers to the service will be able to watch entire episodes of hit TV shows, wherever they are, whenever they want, on any handset from 3.

Mobix Interactive manages and powers the service through its Adrenalin technology, which offers play, pause and resume of all programs at anytime.

The service will cost £5 per month or £1.49 per day for unlimited access to all content.

Damian Mulcock, CEO of Mobix Interactive, said, “The introduction of subscription video-on-demand with full length programming to the mobile environment heralds a new era in the growth of mobile video.

“Our experience shows that penetration and viewing rates are enhanced by subscription on demand services, and Adrenalin’s capability to deliver this new experience fits with the convergence strategies of our customers and consumers’ increasing desire for multi-screen access and on-demand viewing.”

3 recently announced plans to limit video streams, but then toned down this decision and decided that only P2P applications would be subject to its new traffic shaping regime.