Apple in Lala land

Darren Allan

December 7, 2009

Apple has bought the music streaming company Lala.

What does that mean? Well, most obviously that we will potentially see iTunes with a streaming service.

Lala actually offers users the ability to stream a full song once, to give it a preview listen, which could well lead to more sales of music recommendations on iTunes.

Lala boasts some eight million music tracks, which can be purchased for repeated streaming access at 10 cents per tune.

Obviously the move is something of a response to Spotify’s success, with Apple wanting to dip its fingers into the streaming pie.

Exactly what the company’s intention is, however, remains unclear as yet. All a spokeswoman would say was that “Apple buys smaller technology companies from time to time, and we generally do not comment on our purpose or plans”.



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