Orange now has app store

Orange has become the latest outfit to open its own “app shop”.

The store will initially be stocked with apps plus ringtones and games to the tune of 5000 pieces of content.

This little lot will be available on over a million phones in the UK and France to begin with – and then in 2010 it will be rolled out to millions more customers.

Yves Tyrode, EVP of Orange Technocentre commented: “We are giving customers a tailor-made shop window on the mobile that makes it easier to discover, download, use and manage content.”

“Whether it’s a Smartphone user, or someone using a simpler device, we know the demand for content is there – it’s just about getting that experience right.”