ITV F1 competitions broke the rules


December 23, 2009

ITV is in trouble with the media regulator Ofcom over a competition that the broadcaster’s F1 show organised last year.

The complaint surrounds a phone-in competition that took place when the broadcaster still ran the F1 series on ITV.

The problem happened during the channel’s coverage of the 2008 Brazilian Grand Prix, when 139,000 people rang a premium phone line that charged £1 a time, however the broadcaster failed to oversee the competition organiser, Eckoh.

It turns out that the result was never published and it was not until the following July that the broadcaster realised the competition winner had not been announced.

A new draw was organised and the outstanding prize has been awarded.

On this occasion it seems that ITV may have got away without a fine.






 

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