The Advertising Standards Authority (ASA) has stepped in to ban an advert placed by BT for its pay to view service, BT Vision.
The advert has been called misleading as it implied that BT Vision subscribers were able to see films before subscribers to BSkyB’s movie channels.
The advert, which is the one that uses scenes from the Oscar winning film Slumdog Millionaire, prompted complaints from Sky and some members of the public too.
BSkyB also complained that the comparisons between Sky Movies and BT Vision are misleading because the BT service is an on demand service.
Clearcast, the advertising firm, did not see the potential to mislead as the advert was comparing BT Vision with Sky Movies and not Sky Box Office.