Church is against product placement

The introduction of product placement, similar to that shown on networks in the US, would not do anything to build on the trust that the public has in broadcasters, according to claims made by the Church of England.

It has been some months since the culture secretary Ben Bradshaw put forward a plan that could allow the relaxation of rules regarding product placement, allowing broadcasters to promote brands by simply having them on display during programmes.

Product placement would help broadcasters bridge the gap left by the fall in advertising revenues, although this sort of marketing would be banned on children’s programming on the BBC.

The Church of England is firmly against the idea that companies can pay to have their products feature in current affairs, news or any other public service content.