
YouTube has taken the first steps towards pay-per-view content by signing an agreement with the Sundance Film Festival.
The service will start today and run until the 31st January 2010.
It will offer US-based viewers the opportunity to rent one of the available films, as they would have done if they had gone down to the local DVD rental store.
It is not just films from the Sundance Film Festival that are available either.
Films from all around the US are being offered, covering a wide range of content.
In order to see these on-demand films the customer will be required to registered with Google Checkout first so that payments can be made, however no pricing details are available at the present.

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