MTG grabs 50% of Raduga

The Swedish based Modern Times Group (MTG) has purchased fifty per cent of one of Russia’s latest pay TV platforms, Raduga Holdings, from Continental Media.

There is no mention of how much MTG paid for the stake, but the other fifty per cent holding will remains with Continental Media.

Raduga Holdings solely owns DaoGeoCom, which in turn owns and operates the direct to home (DTH) pay to view satellite service Raduga TV.

Raduga TV was only launched last year and yet so far has signed up seventy thousand subscribers.

It offers viewers around fifty channels, including the Russian versions of Eurosport, Discovery, Jetix, National Geographic, and the Viasat channels.

This means that the Viasat DTH satellite TV footprint now reaches into around nine countries.