Ideal Shopping to launch on Freeview

Home shoppers will soon be getting a new shopping channel to watch as Ideal Shopping Direct Plc prepares to launch an additional channel that will concentrate on the craft and gardening market.

Ideal Shopping Direct already owns the Create and Craft channel, launched on Freeview last year.

The announcement follows the takeover of the existing channel, Lead the Good Life.

The new channel will be going live on the 3rd March and will initially run for four months to allow the company to gauge the market and plan for the longer term should the new channel prove to be a success, or to have the potential to be a success.

This is a busy time for the Ideal Shopping Group with a lot going on all of sudden.

Maybe this could be a sign of the changing times.