The Caravan Channel in demand

There is something for everyone on the Internet and this seems to be true when it comes to digital television too.

The Caravan Channel is the only programme dedicated to caravanning throughout the UK and Europe, catering for camping, caravan and motor home enthusiasts.

The channel produces a new programme every couple of weeks.

This is then repeated several times over the next couple of weeks but, according to the broadcaster, a single show can have an audience of around 150,000 on Sky and Freesat, as well as on online audience of around 10,000.

This has been noted by the industry which, it seems, is very interested in advertising on the channel.

These advertisers include the Swift Group and Bailey Caravans who clearly see the advantages of a niche market, rather than attempting to market to the masses.