Product placement on “Corrie” worth £millions

The relaxation of the rules that govern product placement on commercial television has given TV producers and broadcasters the chance to open up new revenue streams.

Until now the idea of companies paying to have their products prominently placed in soaps, dramas and light entertainment has been very restricted.

Now it seems that the more successful TV shows, such as the popular Coronation Street, could command as much as £330,000 per week from companies wishing to see their products displayed in view of the cameras.

This revenue could be bolstered even further by products being placed in the local shop and hairdressing salon to the tune of around $230,000 per week, according to a study carried out from the Margaux Matrix on products already appearing in the show.