HDTV/3D TV News
Findings from a study by the European Interactive Advertising Association indicate that mobile Internet is now moving further into the public consciousness.
The research, which spanned fifteen countries in Europe, showed that a majority of people now realise you can browse the net on a mobile.
48% of those questioned knew about mobile Internet, versus 47% who didn’t, so it was only just a majority (presumably the other 5% didn’t understand the question, or didn’t know what a mobile was).
Couple this increasing awareness with the growth in laptop sales, and expansion in wireless broadband coverage, and you’ve got a recipe for much increased mobile surfing.
Over 71 million Europeans now browse the net from a mobile device in a typical week, for almost an hour a day, or 6.4 hours in the week.
That’s more time than is spent reading newspapers (4.8 hours) or magazines (4.1 hours). But doubtless still a long way from the average figure that TV viewing can claim.
Predictably enough, it’s the younger generation that is behind much of this increase, with a quarter of 16 to 24-year-olds surfing the web on the move, spending on average 7.2 hours per week.
Other snippets the study threw out were the fact that a quarter of Europeans used the net for gaming, a quarter for listening to online radio, while a third watched films, TV or video clips.
It didn’t specify what type of films or video clips, but we know what our money’s on.
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