Freeview HD to start £6 million marketing plan

The free-to-view digital service Freeview is looking at 2010 becoming the year of high definition television, according to its managing director Ilse Howling.

As the first Freeview HD set top boxes and PVRs appear in the stores Freeview is planning a massive £6 million advertising campaign to make the consumer aware that there is now a wider choice of providers for high definition television.

Freeview is in a good position when it comes to the provision of HD TV.

Currently the BBC HD and ITV HD channels are on board and Channel Four HD is due to join around Easter.

The consumer is faced with the choice of buying the HD equipment now and watching HD content at no extra cost, or signing up to a subscription based satellite or cable service.