SeeSaw runs out of advertising space

While broadcasters struggle to attract advertisers, it seems that the new online television service, SeeSaw, is actually having to turn advertisers away.

Advertising space on the platform has been sold out until May; not bad for service that only went live a few weeks ago.

SeeSaw has around seventeen major brand advertisers including banks, stores and software companies.

The adverts run before and during the presentation, much like commercial television in the UK.

These are early days for SeeSaw and at some point the launch period will end.

This will be the time when the reports to advertisers will show just how well each advertising campaign has performed.

For SeeSaw, these figures are all important and will have a long-term influence on how much advertisers are willing to pay to be on SeeSaw.