HDTV/3D TV News
It hasn’t been on the go for long, but Microsoft’s browser ballot option has hugely boosted sales of Opera across Europe, so the company says.
We’re talking figures to the tune of almost double the downloads this month, since the browser choice screen was rolled out as a Windows update.
If you’ve missed the whole browser choice issue, it’s simply a screen which offers Windows users a choice of default browser, rather than having Internet Explorer automatically assume it is king.
Microsoft introduced the measure to placate the EU and avoid a potential heavy fine for exploiting its dominance in the PC market, where it previously pushed only its own browser.
Opera reckons downloads of its browser are up 85% in the UK, and apparently almost half of these discovered the Opera browser via the ballot screen.
Some other European countries are up a staggering amount – Poland is boasting a 300% increase, and Spain and Italy are hovering around the 200% mark.
It will be interesting to see how Firefox is comparing to these sort of increases, and indeed the likes of Chrome and others.
If they’re anything like these figures, then surely the European browser usage share of Internet Explorer is going to be heavily dented.
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