Rules tighter for violent video games

Viewers of some TV programmes will have noticed that sponsorship deals mean advertising for video games is being shown at the beginning, end and during breaks, but some of these games are violent and not suitable, according to the Broadcast Committee on Advertising Practice.

This means that there are now plans for tighter regulations to bring the advertising of games in line with the regulations used in the film industry.

There was a rather long consultation period that actually saw around thirty thousand responses on various subjects that have affected advertising on television.

The conclusion is that the new code of advertising will mean that ads and sponsorships for games that have an age restriction will no longer be able to be shown around TV programming for young children.

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