Switzerland’s largest cable operator Cablecom will adopt the UPC brand on 1 April.
The new logo will be used in parallel with the current brand to ensure a smooth transition for the customers, the company said in Zurich.
The new logo combination will be used for the first time in advertisements for the new broadband tariffs launched on 1 April which offer a data rate of up to 100 Mbit/s.
Cablecom announced in autumn 2009 to rename the company into UPC in 2010, thereby taking on the umbrella brand of the European cable assets of US-based parent company Liberty Global which acquired Cablecom in 2005.
In neighbouring Germany, Liberty Global recently took over the country’s second largest cable operator Unitymedia, leading to speculation that the UPC brand could be introduced in Germany as well soon.
Liberty Global has not yet commented on the issue.