Website: Rapid TV News
Two weeks ago Multichoice/DStv decided it would not supply an ‘adult’ pay-TV channel on its system, citing negative subscriber feed-back.
Now e.TV is stepping into the void.
Jackie Rakitla, MultiChoice’s GM of Corporate Affairs, said at the time that MultiChoice has been inundated with requests to provide adult content on DStv over the last few months, but had decided to scrap its own plans.
e.TV transmits a free-to-air channel terrestrially over most of South Africa, and has a late-night adult segment that it says is “very popular”.
e.TV was approved by South Africa’s media regulator to launch satellite channels back in 2007.
e.TV, through its pay-TV subsidiary e.Sat now says it will launch South Africa’s first adult entertainment channel on the DStv platform.
E.Sat already broadcasts a 24-hour news channel on DStv.
The new 24-hour adult channel planned by e.Sat will only be available to DStv premium subscribers as a ‘bolt-on’ package, and will not appear on any basic tier DStv bouquets.
The price for the bolt-on adult channel is not yet known, but an e.Sat spokesperson said that the subscription is likely to be in the region or R50 ($7.50) per month.
eTV has become well known for its late night adult movies on its eTV free-to-air channel, and according to the company the popularity of these movies clearly indicate that there is a demand for adult content on television in South Africa.
According to e.Sat’s adult content manager Jeremy Sloof the channel will be commercially available from mid 2010, and will feature content from respected adult entertainment companies like Playboy, Hustler and Vivid.