Tesco Mobile has considerably cut the cost of its 2 year unlimited iPhone deal.
You can now get unlimited minutes, texts and mobile Internet for £45 a month, rather than £60 per month.
Which is a lot cheaper compared to the likes of O2 at £60, and Vodafone at £75, for example.
Tesco is obviously hoping to hoover up some more of the iPhone user base before OS 4 is released in the summer.
OS 4 brings with it multi-tasking, a more streamlined interface, iBooks and a new advertising platform called iAds.
However, with a new model of iPhone potentially launching soon after, as well, it’s a doubtful time for prospective smartphone buyers to be tying themselves in for two years.