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Website: Rapid TV News
Australia’s Sky News has won a programming deal with China’s CCTV (impressive Beijing HQ pictured) as the broadcaster seeks to establish its credentials ahead of a bid to take over the operation of the international Australia Network from public broadcaster the ABC.
Under the terms of the deal, Sky news programming will be broadcast in China while English-language CCTV programming will air on Sky News on a regular basis.
Business and trade news in particular, sourced from the Sky News Business Channel, will be a part of the deal.
CCTV will have access to programming and journalists from both Sky News and Sky News Business.
CCTV’s Dialogue will air weekly on A-PAC (Australian Public Affairs Channel), which is jointly funded by pay-TV platforms Foxtel and Austar and produced by Sky News.
Angelos Frangopoulos, the CEO of Australian News Channel that provides the SKY NEWS channels, said: “This is more than just a gesture between Australian and Chinese media that has occurred in the past.
The results of the agreement that SKY NEWS and CCTV have signed will materialize immediately into regular television broadcasts from next week.”
Sky News Australia is operated by Australian News Channel Pty which is a joint venture of PBL Media, Seven Media Group and BSkyB.
The company has indicated that it plans to challenge the ABC’s operation of the government-funded Australia Network at the next tender process, due later this year.
A close relationship with one of Asia’s most important broadcasters is likely to help the bid.
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