The first of the 3D Ready televisions has gone on sale.
It seems that John Lewis has got the jump on the rest of the High St and is currently offering the Samsung UE40C700 40 inch 3D Ready TV with built in Freeview HD tuner.
The television is available to buy online and from certain stores such as the flagship Oxford Street branch.
The price for the TV is £1,799, or as a bundle with the Samsung BD C6900 3D Blu-ray player and a pair active shutter vision 3D glasses for the all-in price of £2,138.
The Blu-ray player on its own will cost £349.
With two pairs of the active shutter 3D glasses costing £149, for the average family 3D television is going to cost £2,436.
It will be interesting to know the sales figures for the first day and week!