Amazon launches improved Kindle DX and cuts price by $110

Amazon has announced a revamp of its Kindle DX e-reader hardware over in the US, complete with a price cut to further encourage its adoption.

The move comes in the face of competition from Apple’s iPad, which provides iBooks and a full colour e-reading experience of its own.

The Kindle DX has been cut from $489 – only $10 less than the cost of the most basic iPad model – to $379, a cut we think was needed in order to stay competitive.

Amazon has also improved the device, with a new 9.7 inch e-ink display which gives a 50% better level of contrast, meaning sharper text and graphics. Darker fonts will also make text easier to read.

The company has given the case of the Kindle DX a makeover as well, with a trendier looking graphite finish.

Amazon also points out, in a not-too-obvious pot-shot at its Apple rival, that the Kindle DX comes with free 3G wireless and “no monthly bills or annual contracts”.

The new Kindle DX will ship on July 7th in the US, with no date for when it will arrive over here as yet.