Israel-based PeerTV is planning to raise up to £6m through a flotation on London’s Alternative Investment Market.
The company will offer up to 8.58 million shares to raise funding for the further development of its ‘PeerStation’ set-top boxes, electronic programme guides and video-on-demand content solutions.
The company specialises in supplying niche content to specific communities of interest, such as ethnic content to customers outside of their place of origin.
PeerTV hopes the IPO will allow it to capitalise on the growing video over internet market while retaining its focus on customers who are prepared to pay for tailored content.
According to iSuppli, the number of devices supporting Internet video will have grown to 376.5 million by 2013, from 80.5 million in 2008.
Ronnie Jaegermann, CEO of PeerTV said: “We see the IPO of PeerTV as a significant milestone in the development of our business providing both capital and greater profile.”