As rumours indicated yesterday, Electronic Arts has gone ahead and bought mobile game publisher Chillingo, the outfit behind Angry Birds.
In a statement, EA said this move helped give it increased market leadership on the Apple platform, and “strengthened its position as the world’s leading wireless entertainment publisher.”
Reuters reports that the deal went down for around $20 million cash and other incentives, putting yesterday’s whispers of figures ranging from $80 to $200 million firmly in their place.
The deal doesn’t include Angry Birds, however, with developer Rovio retaining the rights to that property and the inevitable sequels (Angrier Birds, Enraged Birds, and Bloody Furious Birds).
Chillingo isn’t just about Angry Birds, mind you, having recently also had success with Cut the Rope, a new iOS game which shifted in excess of a million copies inside ten days. Chillingo has also published Helsing’s Fire, Predators, Ice Age: Dawn of the Dinosaurs, Minigore, iDracula, and Modern Conflict.
However, Reuters quotes analysts as commenting that EA is spending too much money on social games. This time last year, EA bought up Playfish, a developer of free-to-play social network games, in a deal reportedly worth around $400 million or so.