Sky achieves 10 million customers target

Janet Harris

November 9, 2010

BSkyB has now gained 10 million customers for its satellite TV platform, becoming the first pay-TV operator in Europe to do so.

The satellite broadcaster has now achieved the target it set for itself back in August 2004 with two months to spare, having gained 2.4 million more customers since that date.

Sky said it has no plans at the moment to set a new customer target, preferring to focus on internal targets to retain customers and increase revenue per customer.

The news pushed the company’s shares up 1.18% yesterday, raising speculation that Rupert Murdoch’s News Corporation may have to increase its bid for the company.

The bid, which is currently being investigated by Ofcom, has been widely criticised, not least by the BBC.

Last week the BBC’s director general, Mark Thompson, apologised for signing an open letter to Business Secretary Vince Cable, raising concerns over News Corporation’s potential takeover of Sky.

Mr Thompson, who was one of several signatories to the letter, expressed regret for not discussing the move with trustees prior to signing the letter.






 

Comments in chronological order (2 comments)

  1. John says:

    I am not suprised because if you say “may be” long enough a good deal appears.
    I have all the Sky Sports channels plus two basic channels for £20 a month for twelve months.
    Oh yes and a £50 M&S voucher.

  2. will.thomas_1975 says:

    Recently moved from virgin 2 sky & wished I hadn’t. The main reason 4 the move was poor customer service only 2 find skys worse. Internet slower.. phone line poor & tv with less features. No help from customer services when trying 2 set up WiFi & a sky email that I still can’t access because it wants a password that I haven’t even set up yet & again no help whatsoever

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