BSkyB has now gained 10 million customers for its satellite TV platform, becoming the first pay-TV operator in Europe to do so.
The satellite broadcaster has now achieved the target it set for itself back in August 2004 with two months to spare, having gained 2.4 million more customers since that date.
Sky said it has no plans at the moment to set a new customer target, preferring to focus on internal targets to retain customers and increase revenue per customer.
The news pushed the company’s shares up 1.18% yesterday, raising speculation that Rupert Murdoch’s News Corporation may have to increase its bid for the company.
The bid, which is currently being investigated by Ofcom, has been widely criticised, not least by the BBC.
Last week the BBC’s director general, Mark Thompson, apologised for signing an open letter to Business Secretary Vince Cable, raising concerns over News Corporation’s potential takeover of Sky.
Mr Thompson, who was one of several signatories to the letter, expressed regret for not discussing the move with trustees prior to signing the letter.