Amazon Windowshop, redesigned site for the iPad

Amazon UK has launched Windowshop, which is effectively a redesign of its online shopping site for browsers on the Apple iPad.

Apparently Amazon Windowshop features an “intimate and fluid user interaction”, which almost sounds quite rude, but actually refers to the fact that it has a responsive new interface only made possible by the iPad’s slick multi-touch technology.

Amazon reckons that the new site makes exploring its various departments not only far easier, but faster, more fun and generally more convenient than the traditional website. Behind the scenes, however, everything remains the same – the same products, at the same prices, with the same offers such as the Amazon Prime program.

Greg Greeley, Vice President of EU Retail at Amazon, commented: “Amazon Windowshop has been designed and built without compromise just for iPad and we are excited to be able to bring it to customers in the UK in time for Christmas.”

“It is a top-to-bottom rewrite of Amazon.co.uk with a completely new fluid experience that offers users a unique, fast and convenient way to search, browse and buy from Amazon.co.uk and thousands of Marketplace sellers.”

Whether that extra fluidity, speed and responsiveness will mean that iPad users might stand a better chance of being able to grab a bargain in next year’s Black Friday sales week is another matter.