Android is, of course, also flying out in the UK, as IDC figures have indicated that Google’s operating system is also the number one smartphone OS in Europe.
And a poll in the UK, conducted by YouGov, underlines Android’s over-taking of the likes of iOS, the Telegraph reports.
2,000 adults were questioned and 28% owned an Android smartphone, compared to 26% with an iPhone. 14% were on BlackBerry. Apparently over four million Brits have gone Android, younger professionals and older users alike.
Android’s steeply upward success curve isn’t likely to be curtailed any time soon, with the amount of devices carrying the OS clearly not abating, and competitive pricing marking a threat to the more expensive likes of the iPhone.
Which is exactly why Apple is now looking at the prospect of a budget iPhone to counter.