Nintendo 3DS price knocked down to £180

A number of retailers have knocked the price of the Nintendo 3DS down to £180.

Game, HMV and Amazon have dropped the asking price in an effort to prompt some sales over the Easter weekend.

It’s now down £50 on the initial £230 recommended retail, and £180 is about the level many were hoping for before any price was announced. Yesterday, Amazon had it pegged at £198.

During its launch weekend at the end of last month, the 3DS sold 113,000 units in the UK, and 303,000 in Europe. The UK figure fell slightly short of pre-launch expectations – analysts had anticipated sales of around the 140,000 mark.

The new price point is likely to tempt some more folks into the 3D waters, we’d imagine, despite a certain tabloid paper’s best efforts to cast doubts over the handheld.