Race Online 2012, as you’re probably aware, is a campaign which hopes to inspire and help some of the estimated 9.2 million UK adults who have never surfed the web to get online.
And the latest prong of the campaign is to create a network of some 100,000 volunteer “digital champions” across the country to help promote the benefits of going online.
Head “champion for digital inclusion” herself, Martha Lane Fox, hopes that the volunteers can encourage people to hit the web, persuade them of the boons of being online, and also help with cost factors which may be holding poorer families back.
Recent Ofcom and BBC research has shown there is a lack of awareness of the many benefits of an Internet connection, and confidence issues for some when it comes to using computers.
The Prime Minister commented about the campaign: “I am delighted to welcome the announcement of 100,000 new local Digital Champion volunteers – the UK’s biggest ever cross-sector volunteer force and a make a massive plea to those of you who aren’t yet involved, to sign up now.”
“By supporting this vital campaign we really can become the first nation in the world to get everyone online and ensure that something the vast majority of us take for granted can be enjoyed by all of us.”
Organisations involved in volunteering these digital champions include Mecca Bingo, John Lewis, the Post Office, Age UK, the Scouts, BT and Jobcentre Plus. If you fancy looking into becoming a champion of the digital variety, check out the website here.
On the cost front, the new initiative is offering refurbished PCs starting from £95, complete with free online and telephone support. Hop on over here to take a look at these deals.
Race Online 2012 has previously stated a target of 1.5 million users it hopes to coax online before the end of the Olympics year, which would be a sixth of those 9 million non-surfers.
The eventual aim of Martha Lane Fox’s various digital initiatives is to get everyone of working age in the UK online by 2015.