BSkyB has scored a coup with broadcasting rights for Formula 1 between 2012-2018, sharing with the BBC.
While the BBC will be able to broadcast half of the season races, practice, and qualifying sessions, Sky Sports will be able to broadcast all of these live.
However, the BBC will still be able to show live the British Grand Prix, Monaco Grand Prix and the final race of the season. BBC Radio Five and Sports Extra will also continue to cover every race live.
All races will also be available live on mobile devices where licencing allows, not least Sky Go for Sky Sports, and the BBC iPlayer, both of which are offered on Apple and Android devices.
No doubt Sky will be pleased to be able to grab the lions share of the broadcasting rights, while the BBC will have to make do with highlights for half the season.
While the BBC have set themselves up for criticism, the public-funded broadcaster can claim some victory in being able to retain key broadcasting rights to F1 while also cutting its budget.
The real victory belongs to BSkyB, however, and it remains to be seen what may happen with national football coverage after this.
In the meantime, Barney Francis, MD of Sky Sports, said: “This is fantastic news for F1TM fans and Sky Sports will be the only place to follow every race live and in HD. We will give F1 the full Sky Sports treatment with a commitment to each race never seen before on UK television.”