The Xbox 360 managed to retain its place at the top of the US sales charts for August, despite a price cut being introduced for the PS3.
Microsoft’s console has outsold rival Sony’s hardware on more occasions than not in 2011, but a mid-August price drop has seen analysts predict that the PS3 will overtake the 360 in the holiday period.
However, for now the Xbox remains in the lead after selling more than 308,000 units last month.
Although no official sales figures for the PS3 were released, it is expected that they would have announced exact numbers if they had come close to those of the Xbox.
In a statement, Microsoft said: “With a massive portfolio of new blockbuster and Kinect titles coming this holiday as well as new partnerships like Disney and UFC, Xbox 360 is well-positioned for continued success.”
“Additionally, the highly-anticipated release of Call of Duty: Modern Warfare 3 will launch on November 8th. All of the entertainment, partner support, record growth and sales momentum give us confidence that Xbox 360 will notch another record year.”
Of course, Modern Warfare 3 will launch on the PS3, too.
A statement from Patrick Seybold of Sony did, however, state that the price cut did have an effect on PS3 sales numbers: “Despite inventory constraints at retail during the first half of August, PS3 hardware sales were very strong the last two weeks of the month following the $50 price cut and the new InFamous 2 bundle.”
It’s thought that Microsoft will soon be under pressure to start looking at a price cut of its own.