A picture of Rim’s first smartphone to run BBX, its operating system for 2012, has been leaked to the net.
BBX is the mobile version of QNX, the PlayBook’s operating system which was introduced this year. It blends the best bits of the BlackBerry OS with QNX (hence the name BBX).
And according to a source who spoke to Boy Genius Report, the BlackBerry London will be the first phone to run BBX, not the BlackBerry Colt as had been previously rumoured.
Check out the pic of the London on BGR here. As you can see it’s a full touchscreen phone with no Qwerty, a direction Rim is moving in to try and pick up customer base which it has bled badly in the past year or so.
Except in the UK, that is, where Rim continues to perform steadily – although that situation could change yet, particularly given any more incidents such as last month’s major three day outage.
The London itself looks a little functional and plain, although business-like is probably the vibe Rim is going for.
Other speculation around the net puts the hardware on board the handset as a 1.5GHz dual-core processor, quite an engine, with twin cameras.
However, the phone isn’t due out until later in 2012, the third quarter most likely, so it’s still nearly a year away – theoretically.
We think Rim could really do with getting its new BBX phones out sooner than that, as the longer the wait, the harder the fight back will be. But equally the company can’t afford to rush the operating system, as mistakes here could effectively mean the beginning of the end of its smartphone range.
It’s a tricky balancing act for sure.