Freeview has released a new batch of statistics regarding its adoption over the course of last year, with more folks taking up HD boxes.
By the end of December 2011, the number of Freeview HD units sold hit 4.4 million, with sales in the final quarter reaching 1.3 million.
In December itself, sales of HDTVs equipped with Freeview HD doubled year-on-year. Apparently Freeview+HD now accounts for a third of Freeview+ sales.
Freeview has now been going for a decade, although it’s only 18 month since the HD service was launched.
Now two million households across the UK are using the subscription-free HD channels, a milestone which it took Sky twice as long to reach with its HD service. There are 10.6 million Freeview (SD and HD) equipped sets across the UK in total.
Freeview also offers up another snippet of data: 90% of the 2.6 million smart TVs which have been bought in the UK are Freeview HD capable.
Ilse Howling, Managing Director of Freeview, commented: “Television remains an incredibly important part of people’s lives and Freeview has continued to provide the most-loved programmes in the format people want without the need to pay for a subscription.”
“Our focus now is to ensure we continue to evolve the service and give viewers what they want over the next ten years.”
Freeview HD’s roll out is expected to finish in October – currently 81% of the UK can receive the service.
Four HD channels are included – BBC One HD, The BBC HD Channel, ITV1 HD and Channel 4 HD – alongside all the standard channels and services such as the iPlayer.