We’ve not heard anything about Rim’s new up and coming range, featuring the fresh BlackBerry 10 operating system, for a little while now.
The new models are something of a do-or-die proposition for Rim, as the company is rapidly losing market share. It needs the BB10 phones to kick start its efforts, and regain its former position, following a disastrous year in 2011. It was a further blow when we found out that BB10 handsets wouldn’t be around until later in 2012…
Now, however, it seems that we have an arrival date for the first BB10 smartphone, and at least it’s not the end of the year. The initial offering, known as the BlackBerry London, is due to land at the beginning of October, according to a source who spoke to N4BB.com.
We should see it unveiled in August, complete with a considerable marketing campaign backing the device. Rim doesn’t have much choice in that matter, as it’s going to have to push its range hard if the firm doesn’t want to be overtaken by Microsoft’s Windows Phone platform in the future.
The first BB10 handset is expected to be a fully touchscreen model, as Rim looks to move with the times – though its traditional Qwerty-bearing phones will be coming with the new OS. The first Qwerty model isn’t expected until next year, though.