LG abandons Windows Phone?

Sales levels are just not what the firm thought...
Adam Smith

April 30, 2012
Windows Phone Logo

There may be one less manufacturer of Windows Phone handsets out there, as LG appears to have made the decision not to produce any further handsets powered by Microsoft’s OS.

At least, that’s the word from the Korea Herald (via Techradar). It seems that with the billion dollar Nokia-Microsoft partnership, LG fears it’s being rather left out in the cold. And the company isn’t encouraged by the performance of Windows Phone thus far.

We don’t blame the firm, really, as Microsoft’s operating system hasn’t made the splash the Redmond firm wanted. Not yet, anyway, although with Nokia’s new Lumia handsets, matters are finally starting to pick up – a year and a half after launch. 2012 could just be the year Windows Phone really steps up to the plate in terms of market share.

Apollo multi-core phones are due at the end of the year, and with Nokia set to produce more models, that should help push the WP platform forward. It’s a shame that we heard today that the PureView camera might not be coming to Windows Phone this year, as that would be a real unique selling point (thus far it’s only available on Symbian with the PureView 808).

At any rate, LG is steering clear of WP. The company said: “The total unit of Windows Phone sold in the global market is not a meaningful figure.”

The likes of Samsung and HTC are still set to produce WP handsets, though, and evidently Microsoft’s close buddying with Nokia hasn’t put them off. Yet.






 

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