Telefonica, the parent company of O2, has announced the global launch of a new app which facilitates free calls and texts for iPhone owners.
TU Me is initially being released on iOS, but will also be coming to the Android platform before too long.
The Skype rivalling app will allow users to make calls and send messages online, using their data allowance rather than cutting into their minutes and texts.
Photos can also be shared using the service, with interactions among users stored in a timeline format, to make it easy to view past conversations and history.
TU Me stores all this data in the cloud, so losing your device won’t mean losing your messages and history as well, and the service is free to anyone with an iPhone – no matter what network you’re with. It works via 3G or Wi-Fi.
Stephen Shurrock, Chief Commercial Officer at Telefonica Digital, enthused: “We’ve seen the growing popularity of communications apps on smartphones but we believe we’ve gone one better with TU Me using our knowledge and insights of how people use their devices.”
“TU Me puts all your communications needs into one place, for free, and is a great way for people to stay in touch with those close to them.”
It is, of course, also a great way for the company to try and take back some of the revenue that Skype and similar services have been poaching from its coffers. If you can’t beat ‘em, join ‘em, as they say…
The TU Me app is now available to download from the Apple app store.