While BSkyB will continue to broadcast most of the games, of the 154 live fixtures each season, BT will be able to televise 38 of these online.
BT Vision will broadcast the live matches in a new dedicated football channel, with interactive features. However, as yet there are no further details on the new channel.
The deal represents something of a coup for BT – but they paid through the nose to gain these rights.
BT will pay £246m per season, while BSkyB will pay £760m. Over three seasons, this will amount to a sale value of just opver £3 billion, representing a massive 70% increase on previous broadcasting rights values.
BT Vision will show 28 Saturday lunchtime games, including the opening game of the season, and 10 matches taking place on bank holidays or midweek evenings.
The bidding process was strongly contested, with US sports channel ESPN losing the rights to cover live matches after this coming season finishes.